Powering railway travel in the sunshine state
Brightline is the only privately owned and operated intercity railway operator in the United States and it runs between major urban centres in Florida. Brightline operates 18 daily round trips between Miami and West Palm Beach, 16 of which cover the complete route between Miami and Orlando.
Brightline is designed to reinvent travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive. The company provides fast, efficient, hospitality-driven transportation featuring the latest in the customer-friendly amenities.
Allowing for almost limitless opportunities
With their previous reservation system, Brightline found that they were running into restrictions that were holding back their ambitions. When looking for a modern, agile solution that would enable seamless ticketing, better inventory management, and an overall improvement in the passenger experience, S3 Passenger was the logical choice for Brightline.
After implementing S3 Passenger, Brightline now has more commercial options, can resell a seat more than once, and found that changes to the reservation system occur almost immediately instead of taking a long time. These steps have had a positive effect on both revenue growth and customer satisfaction.
A completely new digital ecosystem
S3 Passenger played a part in a complete overhaul of Brightline’s digital ecosystem. Not only did Brightline implement a new reservation system, but they also launched an app, website, and backend infrastructure, all built to deliver faster, more flexible services. While Brightline had ambitious goals, the implementation only took seven months.
Faster speeds - higher conversion rates
After launching S3 Passenger, Brightline experienced a significant boost in conversion rates by streamlining their booking process. S3 Passenger’s booking engine delivers information in milliseconds, not minutes, resulting in higher conversion rates across both web and app bookings. Not only does the Brightline have a fantastic 4.9 out of 5 rating, showing that passengers are extremely happy with it, but it is one of the few regional train services listed among mostly international and national travel apps in the App Store.
With the launch of S3, we consolidated our booking flow into three distinct actions - Search, Select, Purchase - and this has massively improved the efficiency of our guest experience. Our conversion rates are up considerably across web and app because we are working in milliseconds to minutes when it comes to S3 Passenger’s booking engine.
A successful journey
Brightline’s switch to S3 Passenger has been a transformative journey, resulting in faster booking processes, higher conversion rates, increased revenue, and overall improved customer satisfaction. Brightline is now well-positioned to scale its operations and meet future market demands.
Brightline wants to help passengers get on board, skip traffic, and arrive in the heart of Florida’s top destinations. We are proud that we can help facilitate this change and are proud to see the tremendous success Brightline is having. We are doing our part in making sure rail travel is more affordable, accessible, and sustainable.
If you are ready to transform the way people travel just as Brightline did, contact Yann and find out what opportunities there may be for your business.
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