DSB selects Sqills' S3 Passenger for future-ready operations

The Danish State Railways (DSB) announced it selected Sqills’ S3 Passenger to replace DSB’s legacy inventory management system for all its mainline services. S3 Passenger is the industry-leading dynamic pricing, inventory management, and reservation system.

Optimising the customer experience

One of the most important future goals for DSB is further improving the overall customer experience while optimally using their available capacity. The S3 Passenger seating algorithm allows DSB to optimally allocate and sell available capacity during peak hours and leverage off-peak capacity more effectively. 

The new partnership significantly extends the booking horizon for DSB. With S3 Passenger, DSB can be more flexible in terms of adjusting to timetable changes. DSB benefits from this added flexibility while having the option to open ticket sales much longer before departure, even when later timetable updates require dynamic rebooking to the final departure times. 

Another important aspect for DSB is making the complete journey more enjoyable for passengers. Keeping passengers informed about any changes to their journey through better and more direct communication.

Increasing offers and adapting to demand

DSB is also investing in an extensive transformation of its train fleet. Ageing train sets will be replaced by more modern electric and more climate-friendly trains, including 42 Vectron locomotives built by Siemens Mobility. The added fleet asks for flexibility in managing availability easily and dynamically on both the logical and physical level: S3 Passenger will provide DSB with the necessary capabilities to serve Danish train travellers optimally. 

To this end, DSB will be able to introduce dynamic zones in their trains, new off-peak fares provide more flexible booking and after-sales options. If there is an increased demand for certain types of seat capacity, DSB will be aware of this and can adapt accordingly. 

Long-term partnership for the future

Both DSB and Sqills firmly believe this partnership will be successful. This is further supported by the fact that both parties are investing in a long-term partnership with a 12-year contract that can be extended by another 12 years. 

We are excited about partnering with Sqills because we want to continue to provide the best possible service for our passengers while ensuring that we modernise our offer. Our inventory management system is at the heart of the DSB system landscape, making it a critical part of our commercial platform. Sqills’ proven implementation track record plays a large role in feeling so confident in this long-term partnership.

Jens Visholm Uglebjerg, Commercial Director, DSB

The fact that S3 Passenger meets virtually all DSB requirements out-of-the-box and Sqills’ proven implementation track record are key enablers of a relatively short  implementation project. 

Over the past few years we have continued to establish ourselves across Northern Europe and partnering with DSB is another indicator of the maturity of S3 Passenger. We feel that we are at the start of a great partnership that will be defined by a collegial and professional approach to jointly bringing better service to the Danish train traveller.

Johan Nieuwerth - Chief Product Officer, Sqills